Trade Publications

Read Kimberly's articles published in a variety of trade publications in 2011-12. All industries has niche publications and newsletters that focus on the "inside scoop" in any given industry.

The great thing about a trade publication is the loyalty of its audience. These publications are widely read by CEOs, managers, and workers interested in their industry. They usually focus on legal and compliance issues; new products and services; technology trends and challenges; new techniques and performance; and calendars of events and happenings like trade shows. They also provide product information and offer opportunities to share ideas through forums; encourage others through personal success stories; and even offer professional opinions.

Detailers Digest & Mobile Tech News & Views (SunKing Publishing). I discovered the Mobile Tech News and the Detailers Digest during the 1990s, working as the marketing manager for a window film manufacturer. We marketed and sold our products through a number of trade publications targeted at the automotive upkeep, repair and maintenance industry. I have written cover stories for both publications since 2003. I have dozens of articles from those magazines in my archive if you wish to do more reading!

Detailers Digest Cover Stories

  • January/February 2013 Issue: If You Want Somebody Good — and I Mean Very Good — Call the Detail Mafia's Dirty Harry's Detailing
    He is a 26- year veteran of New Jersey's second largest police force, the Jersey City Police; and president for six years of the 800-man Jersey City Police Officers Union (Jersey City Police Officers Benevolent Association). His name is Harry Sandwith of Dirty Harry's Detailing in Rochelle Park, New Jersey. Taking an early retirement after surviving a traumatic brain injury caused by a motorcycle crash in November 2008 while delivering Toys for Tots for the U.S. Marine Corp, getting into detailing was much more than pursuing an old hobby he shared with his late brother. Read the Cover Page....
  • November/December 2012 Issue: They Call Him "Big D" Houdini Halligan and His Magic Bag of Detailing Tricks
    Danny Halligan is known in Carmi, Illinois as Houdini. Famous for his ability to miraculously remove paint swirls and imperfections from the surface of any vehicle, “Big D” has a whole bag of tricks, most of which he picked up while attending … wait for it…. the Mobile Tech Expo!Mobile Tech is where Big D first saw Jason Rose, technical services manager for Meguiars, demonstrate the Microfiber DA Correction System. The two-step paint-correction process consists of microfiber pads, Correction Compound, and finishing wax. It has become one of Big D’s favorite tools. “I don’t just cover up the imperfections; I take them away completely. It is so much better than anything I ever used working in a body shop.” Read the Cover Page....
  • September/October 2012 issue: From Detailer to Author, Renny Doyle Finds Detailing Success Through Attention to Details
    This is a real American success story about how a scrubby, fatherless boy from rural Colton, California, one day looked up at the sky and saw his future. He didn't know it then that he was experiencing a vision, and even if he had, it wouldn't have looked like the real deal. "I watched an airplane perform all these aerobatic maneuvers above me and I knew I wanted to fly," says master detailer turned author, Renny Doyle of Attention to Details and Detailing Success located in Big Bear lake, CA. "I followed it on my bike to the airport where it had taken off. That airport became my second home for the next eight months." Read the cover page....
  • July/August 2012 issue: SSR of Alpharetta is the Belle of the Expo
    Long, sultry, and built to satisfy, she was a beauty to behold with her lustrous black coat kissed by bright Florida sunlight. It was Ron Hernick’s first trip to the Mobile Tech Expo in Orlando and he planned to enter her into the Best Mobile Vehicle competition. When he unknowingly drove his $200,000 Superior Shine Restored (SSR) mobile rig into the parking lot, he expected to see similar beauty queens lined up down the runway like a Trump beauty pageant. Instead, heads turned and mouths gaped in awe. “I guess a picture would have sufficed,” Hernick now laughs, “But at the time, I thought you had to bring her with you and since I planned to drive anyway, I was shocked when probably two hundred people crowded around to check her out!” Read the cover page....
  • May/June 2012 issue: Traversing the Great State of Texas with Mobile Auto Detail
    Michael Pena can’t remember a time when he didn’t enjoy washing cars. Long before his Mobile Auto Detail in Houston grew into one of the most prestigious professional detailing companies in Texas, Michael was washing cars by hand. Even as a high school student and part-time soapy sponge, Michael had a knack for taking the job a step further than expected. He helped build business by encouraging his buddies to bring their cars by for a carwash before picking up their dates or cruising through the local hangouts. Later, while working as a parking valet at a local restaurant, he took the opportunity to wash customer’s cars while they were dining. That was when he realized he was onto something. It was just that little something extra he always managed to provide that made him exceptional. Read the cover page....
  • January/February 2012 issue: Extreme Perfection Requires Extreme Details
    A career begins with a steady job and Michael Iannarelli’s occupation was washing the family vehicle. During the 1980s, consumers were recoiling from the Ford Pinto gas tank fiasco of the late 1970s that left a stigma on the idea of compact cars. Bigger was better, and as Mike jokingly recalls, “We owned a huge white 1985 Lincoln Towncar. It took forever to clean it inside and out – a job compounded by what seemed to me at the time, my Dad’s nit-pickiness about its whitewall tires, and an unnatural obsession with making sure the sunlight glistened off its pristine surface as he drove it.” That demand for perfection, though a pain in Mike’s young side, would set a standard for his Extreme Details business years later but at the time, it was just another segment of the family “cleaning” business. Read the cover page...

Mobile-Tech News & Views

  • January/February 2013 Issue: Getting the Inside Story on Upholstery, Etc.
    David Sweikow of Upholstery Etc., Inc. in Largo, Florida likes the freedom of controlling his own destiny... no more headaches, no more painfully long hours unless he chooses to do so, and no worrying about whether the job is being done to his own high set of standards. "Oh, there are some days when I feel like handing over the keys to the next poor guy who walks through the door," David laughs, "but I can't work for anyone else and hiring employees is a whole other ballgame." Read the Cover Story...
  • November/December 2012 Issue: Nothing But Open Road Ahead for Fender Blenders
    Just over a year ago, Doug Paul of Fender Blenders talked about being busy. “I don’t know what is going on … I am absolutely slammed with business right now,” he said in August 2011. If there are automotive appearance and repair professionals out there who could use a word of encouragement right now… maybe a spurt of inspiration or a feel-good story, Doug Paul of Fender Blenders has it. In just over 13 months, Fender Blenders has hired four new techs — two for the shop and two more mobile techs. He has also put two additional mobile units on the road: a Ford Econoline cargo van and a Chevy Express van, which brings them up to five mobile units on the road every day. Furthermore, he has picked up wholesale work from several car dealerships along the sixty miles of beach lying between Northern Hillsboro County (Tampa), Clearwater, St. Petersburg, and Sarasota to the south. Read the Cover Page....
  • September/October 2012 issue: PaintTek, LLC Looks Outside the Box
    You don't know what you don't know until you know it. As convoluted as that may sound, making the break from the security of a franchise to fly solo was a revelaiton for Shawn Martin who three years ago, transitioned his automotive repair franchise into PaintTek, LLC in Versilles, Missouri. Today, PaintTek specializes in fixing rock chips and key scratches, headlight repair, and plastic welding to fix tears and rips in your bumper. Read the cover....
  • July/August 2012 issue: V-Pro Finds Big Money in Interior Repair Well Beyond the Automotive Market
    As is common with most artistic entrepreneurs, it began with something as simple as a ½-inch long slash in one of the upholstered seats of his boat. When the technician came to his house to fix it, Brad Koplen knew immediately that he could have fixed it himself. “I enjoy working with my hands and I can cut, saw, drill, sew, paint. I come from a family of artists, volunteered at an art school, and have always had the natural ability to fix things. I knew from watching him repair my boat seats that it was something I could have done myself and wanted to pursue. V-Pro lets me combine all my best creative talents into a business.” Read the cover page....
  • May/June 2012 issue: Let 2012's First Place Dent Olympics Winner "Werk" on Your Next Dent “I knew in my heart after finishing ninth at my first Dent Olympics competition in 2007 that I was going to eventually win that first place trophy,” says Jake Kelm of Dent Werks PDR in Delano, Minnesota. “I just knew I could do it!” Call it determination, skill, or simple fate but 2012 was the year Jake fulfilled that goal, lugging home that golden 1st Place trophy along with a full set of shiny new PDR tools from his favorite tool distributor, Ike Rhoades at Finesse Tool Company. Kelm has finished in the Top 10 at the popular PDR competition at the annual Mobile Tech Expo for the past four years taking ninth in 2007, 6th in 2010, and 6th in 2011. What did he do differently in Orlando this year? “Honestly, I don’t think I did anything different. It’s just the years of experience, I guess. The competition is significant because it is an international competition and some of those guys have won multiple times before. I used my favorite homemade left and right hook tools and went about it as though it were a job for a client.” Read cover page....
  • January/February 2012 issue: Team Carrossier Heads to the Dent Olympics with Two New Weapons
    What is a little friendly competition among friends? It’s time again for the Mobile Tech Expo’s upcoming Dent Olympics and it just wouldn’t be the same without Joel Valois and his merry band of Carrossier Express paintless dent repair (PDR) techs tamping out car metal for the gold. Joel himself took the top prize in 2006 and 2007 before Carrossier franchise sidekick and mentee Simon Noel took the gold in 2008 and 2011. This year, Joel is introducing two new cogs in the wheel who he believes will threaten the status of this family of champions. It will be Carrossier franchisee Gilbert Filion’s second trip to the Expo, and franchisee Alex Cyr’s first. Both will enter the Olympics with high expectations. “They are both awesome dent techs,” Joel says. “Forty to fifty techs from all over the world compete so this will be a chance for these guys to show us what they’ve got.” Of course, considering who trained them, we would expect nothing less! Read cover page....
  • Secondary story: Expand Your Product/Service Mix with Automotive Window Film
    Diversify. You may have heard the term as it relates to your financial portfolio but Johnson Window Films has a quick and painless way to diversify your product and service lines by adding window film to your product/service mix. Whether your business is mobile PDR, detailing, glass repair, interior repair, PCR, or any variation on these themes, automotive window film complements the rest of your offerings and provides added value for your customers.