Improve the Chances of Getting Company News Picked Up By the Media
KimberlyWritesCreative Helps Small And Family-owned Businesses in the U.S. Target Their Local and Regional Media With Press Releases
KimberlyWritesCreative helps the 32 million small and family-owned businesses in the U.S. target their local and regional media with press releases.
Small businesses often do not need national exposure. They do however, need local, often statewide and sometimes regional exposure for an affordable price.
Kimberly offers local news releases & media distribution for 25% the cost of national wire services, with far superior pick-up results!
Below is A List of Common, But Not Limited To PR Practices:
- Technology breakthroughs
- Awards, certifications & business recognitions
- Groundbreakings
- Grand Openings & Ribbon-cuttings
- Involvement in industry or professional seminars, tradeshows, competitions, speaking engagements, etc.
- New and "exclusive" technology, products & services
- Community involvement or sponsorship of charity events
- Economic growth milestones
- Relocation, expansion & new locations
- New & innovative products & services (esp. if they are exclusive in your market)
- New employees, esp. in executive positions
- Historic highlights like significant anniversaries, etc.
25% of the Cost of News Wires with Significantly Better Response
Cost is usually a factor with small business, and newswire services are expensive and scatter-shot. Furthermore, most small businesses don't need national coverage, even with industry and regional filters.
While Kimberly also helps ad agencies utilize the national wire services for their national clients, Kimberly's niche is small, local and statewide, even regional media distribution that focuses on local media outlets where we put your press release right into the hands of people in newsrooms who make decisions about the news.
Kimberly comes out of the newsrooms in TV, radio, newspaper, magazines and online news outlets where she learned who really makes the decisions about the news... and it is not your favorite anchors.
The key to a successful press release is targeted distribution!
While there are plenty of wire services available today that are completely digital, they skew their distribution to partner splash pages to boost their distribution numbers. This is wasted distribution!
Having written for the print and online news industry over the past 20 years, Kimberly can help you capture the attention of the media with newsworthy stories.
Why can't I use social media to get my message out to the media?
Locally, the media does not "follow" or "connect" with every small business in town, therefore posting announcements on social media does not consistently lead to citywide coverage.
Better to get a news story and post that to your social media and website news page!
Become a "Subject Matter Expert" in Your Market
Press releases help establish your business as a “Subject Matter Expert” in your field.
If you are sending periodic press releases about your business, over time your business will become a SME – that is, a knowledgeable source of more information who can shed more light on a topic in a national or regional news story.
If you are not sure about the significant of your news, KimberlyWritesCreative is here to guide you.
Press releases are not advertising - it is better!
Get your message out in front of the local TV cameras and in newspapers with Press Releases by KimberlyWritesCreative.
Industry Trade News
Almost every industry has “trade” media and professional organizations that distribute B2B magazines and newsletters to businesses within the industry.
Having written for these types of publications, Kimberly knows industry media is always looking for input from successful businesses within their industry.
It can include tips and tricks, events like tradeshows and competitions, inspirational start-up and growth stories, technology-driven content, state-of-the industry reporting, trends, and more.
Your local Chambers of Commerce (if you are not a Chamber member – consider it!) have newsletters and news sections on their websites where they will run news from local business members.
While I cannot guarantee every media source in every market will pick up every press release, KimberlyWritesCreative significantly improves the odds of getting your company news picked up by the media for 25% of the cost of wire services.
Any announcement pertinent to your local customer base and community are newsworthy.
A News Discovery
In 2011, Kimberly was contacted by a high-end automotive detailer in Ipswich, MA about a prestigious detailing project he was about to attend. Kimberly had written a business profile cover story about him in the Detailer's Digest a couple of years before.
He had been chosen for a select team of 15 detailers from around the country to begin restoration of the paint and brightwork on the original Air Force One Presidential Jet on display at Seattle's Museum of Flight.
He wanted to do local press releases for each of the hand-picked team of 15 detailer's in their local markets across the U.S.
Hmmm. Local media would be fairly easy to pull off. It was a good story and I had an idea it just might be effective.
So, Kimberly manually built media databases in each of the participating detailer markets. Fourteen of the 15 small business detailers from Sag Harbor, NY to Miami, FL and Big Bear, CA did press releases that year and all 14 were picked up by multiple newspapers and television stations.
We had a 93% success rate.
One press release in their local market cost 25% of one hit down the average wire service and garnered a 93% success rate with multiple media hits.
The one detailer who declined the PRs got nothing.
One detailer, located in Memphis, TN got so much media coverage, he was recognized at his bank and at the grocery store for “being on the news last night”.
Kimberly did PR for the team members who grew to as many as 65 detailers over the next 12 years and the response was in the high 90 percentile.
See Press Release Examples Below And the Media Outlets That Picked Them Up
Click on any Press Release below to open it in a readable PDF
Press Release Success Stories
Springfield’s Pro & Local Mobile Detailing Wins BBB Marketplace Excellence Award
SPRINGFIELD, MA April 26, 2019 - Paul Frasco and Chris Vella, owners of Pro and Local Mobile Detailing were awarded a Marketplace Excellence Award for Sustained Excellence from the Better Business Bureau of Central & Western Massachusetts and Northeastern Connecticut.
Charleston’s New Alchemy Elevator Company to Offer the Perfect Mix of Licensed Commercial/Residential Elevator Installation & Service in Four States
CHARLESTON, SC December 6, 2023 — Licensed electrician Cameron Raybourne has announced the official opening of his new company, Alchemy Elevator, headquartered in Charleston, serving North Carolina, South Carolina, and Georgia with a variety of new elevator installation options and repair services for existing elevators.
Leeland Ventures Celebrates Official Ribbon-cutting for Ardent Preschool and Daycare of Clift Farm
MADISON COUNTY, AL November 3, 2022 — Huntsville commercial developer, Leeland Ventures announces the official grand opening and ribbon-cutting of the third location of Ardent Preschool and Daycare at 176 Uncle Frank Blvd at Clift Farm on Friday, November 4 at 12 noon.
“The Laminator” Russ Russell Archives 25 Years of Huntsville CRE
HUNTSVILLE, AL June 19, 2013 —The man now known about town as The Laminator, began using clear UV film lamination to preserve Huntsville Times news articles, local magazine articles, and construction site photography to preserve and document chronologically, what he foresaw as Huntsville’s precipitous rise as one of the nation’s smartest and most innovative cities.
Viamark Carolinas Staffing Up With Second New Hire in Weeks As Agency Pursues 2-State Economic Development Strategy
WILMINGTON, NC May 15th, 2017 — Viamark Carolinas Advertising continues to pursue their 2-state economic expansion by welcoming their second new-hire in less than two weeks. Assistant Marketing Coordinator Ashley Robinson joins the Viamark team today. New Senior Account Manager, Erika Burns joined the agency last week.
Home Telecom Breaks Ground on 20,000 SqFt High-Tech Building in Nexton
MONCKS CORNER, SC July 18, 2019 – Home Telecom is announcing the official groundbreaking of their new 20,000 square-foot office and retail center located in the new CoOp@Nexton mixed-use complex at 1247 Nexton Parkway in Summerville. Home Telecom purchased the land last winter and announced it will begin construction on the new building beginning with a groundbreaking event on July 31 at 10:00 a.m.
