Never worry about what to say on your blog or social media with "Content in a Can"
We call it "Content in a Can" because we build up content in multiple business categories pertaining to your industry (company news, technology, trends, products/services, etc.) on a wide variety of topics in those categories (award recognitions, seasonal pricing, market exclusivity, the newest widget, etc.).
Then we store it in the "can", which is actually a calendar, so you never have to worry about coming up with the words or having something to post to social media.
Starting with blogpost on your website, we use "teasers' from the blog to create a variety of social media posts that link back to your website. They can link to a splash page with a special offer so you can track response. You can link it back to your blog where you can build a following; or to a page on your website with more information. nd a compelling Call-to-Action (CTA)!
It Begins with a Blogpost
No one can tell the story of your business or promote the benefits of your products/services like you can - or someone ghostwriting it in your name can! Using your own words, on your own terms, and without time or space limitations.
One of the unique aspects of Content in a Can is that it works best if tied to a blogpost.
KimberlyWritesCreative starts with 500-word blogposts about dozens of topics related to your business. From that blogpost, Kimberly creates a variety of social media posts that are really "teasers". We call them teaser posts because they are intended to be catchy and intriguing, to capture people's attention and make them want to click.
The social media teasers can link to the blog (if you want to build up a following); to a splash page where you can capture and track response using a promotion or special offer; or to a page on your website about that topic, but always with an immediate Call-to-Action (CTA)!
This not only brings people to your website, but it lets you analyze what people are interested in or clicking on.
Social Media Teasers and Posts
From one 500-word blogpost, Kimberly can create weeks or months of social media posts that drive potential new customers and social media followers to your website where they can follow your blog, get more information, engage you in some way, or even make purchases right on your website!
We make these teasers interesting, even intriquing when we can, but always giving just enough information to make a visitor interested in reading more.
Extended Calendar from which you can simply Cut and Paste!
The calendar is the can in which we store the blogposts and teaser/posts for as far out in time as you wish. We never repeat the same post more than once a month (unless you want to), and we rotate topics within broader categories so the visitor to your social media is not seeing the same posts (although they may be about the same topic) all the time.
The topics and category of topics can be as broad and diverse and frequeent as you want.
The calendar is flexible to allow for last minute news, and if your social media manager is out for a few days, all you have to do is cut and paste from the calendar, attach an image (these can be predetermined too) and post!
Content in a Can is a convenient way to market your products and services and build up plenty of content that can be used for other purposes as well.
