Drive More Traffic to Your Blog & Keep Your Social Media Snappy!
Content-in-a-Can is Kimberly's proprietary means for building up social media content and an active blog.
Kimberly creates a versatile, pre-approved content library for your business.
Used for blogposts and social media posts about your business, this content is stored in a calendar (known as the Can) so all you have to do is cut & paste.
Once a week, 3x a week, monthly - you choose how often you want to post.
Never struggle with topics and messages for your blog and social media again.
The blogs can be ghostwritten in the name of a company principal or manager.
Is your marketing manager out on vacation? Don't skip your social media consistency. Turn to your Content-in-a-Can library and cut & paste a blogpost and social media post already approved and scheduled.
Furthermore, the content in your blogs and social media can be used in advertising messages and marketing content.
Begin with a Blogpost
No one tells your business story better than you do.
No one can promote the benefits of your products and services like you can.
But wait! A ghostwriter like Kimberly can, using your words, on your own terms, and without time or space limitations.
"Content in a Can" works best if tied to a blog thereby driving traffic to your site.
Starting with 500-word blogposts, KimberlyWritesCreative develops dozens of topics related to your business.
From one blogpost, Kimberly creates a variety of social media posts that act as social media "teasers" aimed at driving traffic to your blog. These teaser are intended to be catchy and intriguing, to capture people's attention, and make them want to click.
Social Media Teasers and Posts
From one 500-word blogpost, Kimberly can create weeks or months of social media posts that drive potential new customers and social media followers to your website.
From there, we link social media posts to your blog where people can get more information or engage you in some way.
We can build a splash page where you capture and track response using a promotion or special offer; or to a page on your website about that topic. It must always have an immediate follow-up Call-to-Action (CTA) or option to purchase.
This not only brings people to your website, but it lets you analyze what people are interested in clicking.
Cut & Paste From an Extended Pre-approved Calendar
The calendar is the "can" in which we store the blogposts and teaser social media posts for as far out in time as you wish.
We never repeat the same post more than once a month (unless you want to), and we rotate topics within broader categories so visitors to social media are not seeing the same posts (although they may be about the same topic) all the time.
The topics and category of topics can be as broad and diverse and frequent as you want.
The calendar is flexible to allow for last minute news, and if your social media manager is out for a few days, all you have to do is cut and paste from the calendar, attach an image (these can be predetermined too) and post!
Content in a Can is a convenient way to market your products and services and build up plenty of content that can be used for other purposes as well.
