Well-timed Newsletters are an afforable and effective way to stay in touch with your customers and share important information.
Timing and frequency are the key factors and together they should create a well-orchestrated dance. Most businesses will benefit from a 4 to 6 week span to prevent people from unsubscribing due to excessive emails. Other businesses benefit from more frequency but anyone sending daily or weekly newsletters should reconside their newsletter strategy. We live in a very busy electronic world and your newsletter should be welcomed and even a pleasant surprise, as opposed to being down right pesky!
Newsletters should announce local events, seasonal sales, and promote gift cards, special services and memberships. They can invite or remind customers about special events and offer incentives that are welcomed when they arrive.
Newsletters are an important element in your marketing toolbox.
KimberlyWritesCreative partners with Constant Contact to create newsletters, manage databases, and analyze click analytics while using your newsletter to create blogposts and social media posts that cross-promote your website and blog.
KimberlyWritesCreative can turn over a quick message or announcement, provide a sign-up form on the homepage of your website, and post multiple times on social media as reminders, without pestering customers with too many messages.
